The eBay website is nothing if not an incredible body of statistical information. With millions of auctions running in parallel at any chosen moment, all managed through a massive database that can be tied to particular users’ accounts, names, and addresses, it is easy to understand that eBay might have access to rather a lot of empirical data about the online selling market.

For private buyers and sellers, the question then becomes a simple one of gaining access to such information. Does eBay record and tabulate all of this stuff (given that they so easily could), and more to the point, can it be made accessible at a reasonable cost to interested parties that ask for it?

The answer to these questions, interestingly, is a qualified “yes.” There are two prominent tools on the eBay designed to help buyers and sellers track supply, demand, prices, products, and buyer and seller behavior. One of these tools, called eBay Pulse, is accessible free of charge and is designed primarily to help buyers, though it can also be used by sellers seeking information about the most popular types of auction listings or items at any given moment. The other tool is called eBay market place research, and is much more complete and detailed, providing a complete databank of eBay buying and selling statistics, down to quantities, dates, and individual prices.

eBay Pulse

eBay Pulse is a simple eBay portal that tracks the “most” on eBay across a number of metrics. Among those things that can be found are the “most searched for,” “most watched,” and those sellers that are selling “the most.” This can be done across the eBay category tree, meaning that whether you’re a buyer interested in antiques or a seller interested in soap, you can find out what is being searched for and sold the most on eBay at any given moment for free.

eBay Marketplace Research

As a subscription service intended for medium- to high-volume eBay sellers, eBay market place research is much more advanced than eBay Pulse and provides a wider range and specificity of data about eBay as a total market. Among those things that can be tracked in eBay Marketplace Research are:

Pricing information, including average start price, close price, and/or Buy It now price. Quantity and sales volume information, including number of items listed, number of items sold, and average number of bids per listed item.

Timing information, including last sold time and date for the item or item type.

In addition to textual data, eBay Marketplace Research provides subscribers with charts and graphical data to help you to quickly visualize eBay trends in your own particular selling market.

To check out who is selling at the lowest Price

This is not a statistic but a most powerful and accurate way to price your item before listing.  To know this you must understand the buying habits on eBay.  eBay’s primary search method is “best match” the items match best to your entered keyword is displayed.  But the price information is random and most buyers never use this type of search to buy things on eBay.  The most used type of search by all serious buyers intending to buy is “Price + shipping Lowest”.

If you are having a concrete product to sell, first you should check the competitors’ prices by searching with this “Price + shipping lowest” option.  All the lowest prices starting with US$0.01 Auction type listings will be shown first followed closely by lowest Fixed price listings.  Then you can know how much you should price your item so that it would sell in this week or month of listing.  The smartest way to price your item in Fixed price listing is to check who is offering the lowest and outperform him by lowering a negligible US$0.02 better off than the current lowest.  This will allow you on the top spot in this search and brings you a load of serious buyers decided to buy your item.

By adding “show the items in the store” options available on the left hand column of search options also allow you to see the same item listed as the store product.

If you plan to sell your product by Auction, you can also estimate your expected outcome by checking the “Show only the completed Listings” option on the left hand column.  This will show you all the completed listings both sold and un sold status.  There you can get your expected price of an item by Auction selling.

To see how other seller perform in the past

 If you see the item that you are intend to sell is sold well by other seller, you can see his past record as well.  First by click to the item that was sold.  Then you click the link see other items by the seller.  There you will reach to his store.  There you can find the products that he sells and also his pricing policy.

 To check what items were sold by his store, you have to check his Feedback link.  Each seller has his own feedback score number next to his eBay Id accompanies by a colored star.  By clicking the number next to his eBay Id, you will be led to his Feed Back Page.  You click see all feedback option and you can see all the feedback left by buyers of this seller.

 Generally, it takes about 1 week for US sellers and 2 weeks for international sellers to get feedback from buyers as shipping takes about 1 week for US and 2-3 weeks for international sellers.  By deducting the delivery period, you can see what the seller sold in the past.  This is the most accurate way to see what product sells at what price from each successful seller that makes a sale on eBay in reality.  This would allow you to select and choose the products that really sell with a proven record.

 Each seller feedback was also viewed by many serious bidders and buyers of the high price items to check the feedback sent by other buyers.  In these feedbacks, a seller’s performance such as good response and cooperation, problem solving, fast shipping or weak points such as negligence and irresponsibility over some transaction, shipping or defect and return issues could be detected.

 In reality eBay has vast amount of information that a new seller could learn either in form of statistical data or search data or buyer/seller data and buyer satisfaction over completed transactions.